An Introduction To SEO

The Thing About Working In The Food Industry Is…

You work hard, and probably don’t have much time to worry about bringing in more business. But, if you don’t do that, how will you compete with the other caterers, nutritionists, or private chefs out there? 

The answer? Your website. All it takes is some search engine optimization, or SEO. When done right, SEO can help your website show up on or around page one of search engine results. That means your website will have a better chance of getting in front of people searching for terms like “local catering service” or “nutritionists near me.”

We might not know our way around a kitchen like you do, but one thing we do know is SEO. Let us show you what SEO can do for your business.

Caterers, Nutritionists & Private Chefs
Caterers, Nutritionists & Private Chefs
The Benefits of SEO

The Recipe For Online Success

You might be the best caterer, nutritionist, or private chef around, but potential clients aren’t going to know that unless they come across your website. That means your site needs to appear on or around page one of search results, where most people are looking.

For example, when was the last time you went past the first few pages of Google search results to find what you were looking for? Not in a while, probably. The reason why is that search results usually become less reliable and relevant the further you get from page one.

Since people mostly stick to the first few pages of results when using Google and other search engines, that’s where your business’ website needs to be. If not, you could be missing out on potential clients. We use content creation and blogger outreach, two tried-and-true SEO strategies, to help improve your website’s search result rankings.

How We Utilize SEO For You

Two Ways We Cook Up Results

01
01
Creating Linkable Content

Crafting content that is purposeful and engaging not only solidifies you as an authority to customers but attracts natural links from other sites.

02
02
Generating Authoritative Backlinks

We supplement the organic links you receive with expertly crafted outreach to authoritative sites, resulting in relevant and meaningful backlinks.

How To Take Charge Of Your SEO

What Can You Do Right Now?

Optimize For Google My Business

Optimizing for Google My Business can help your catering, nutritionist, or private chef business appear more predominantly in local searches. If you don’t have a Google My Business page yet, make one. Then, optimize for it by using Google Posts, encouraging reviews, and responding to those reviews.

Optimize URLs, Title Tags, Headers, Meta Descriptions, And Content

In addition to optimizing for Google My Business, you should also optimize the parts of your site listed above. You can optimize them by including high-volume keywords. These are search terms that are used often.

Create Content (We Can Help With This!)

When coming up with a new recipe, you want to make it appeal to as many peoples’ palettes as possible. The same usually goes for the content you create, but not always! You should also create content that’s mostly relevant to your local community. This kind of content can help you appear in local searches.

Ask Satisfied Clients To Review Your Business

Reviews are one of the most important trust indicators for a business. They can be the difference between a client choosing your business over another, or vice versa. Good reviews also make your business look more authoritative to search engines.

Be More Active On Social Media

Go ahead, get social! Being active on social media can actually have a direct impact on your business’ SEO. Consider posting content like photos of your food and videos of you preparing some of your most popular dishes.

Get Backlinks (We Can Help With This Too!)

To improve your website’s search rankings, you’re going to need backlinks, and lots of them. Not sure where you could get them from? Try reaching out to fellow local businesses you’ve worked with in the past. Some of them may be willing to provide you with one.

Frequently Asked Questions

You've Got Questions - We've Got Answers

How long does the process take?

We find most orders are complete within two weeks. The faster you are able to publish the article we create, the faster we are able to start building links to it.

What information do I need to provide?

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Can my own content be used instead?

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Where will this content go on my website?

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Will I be the owner of the content?

Yes, you will be the sole owner of any content we create for your site. SoLinkable retains no ownership rights to that content in any way, shape, or form.

What if a backlink get removed?

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What if I'm not happy with the content?

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When can I expect to see returns?

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Still Have Questions?

We'd love to chat if you'd like to learn more about how we can help jump-start your online visibility and performance!