An Introduction To SEO

SEO 101

Your school thrives on student success and a positive reputation. Private and charter schools will always be in demand, so there will always be opportunities to welcome new students. But while you can offer the best education around, it’s easy to get lost among the other options.

In this day and age, before making any sort of big decision, people search online. They want to weigh their options, compare prices, and confirm that the school they’re considering is best for their child. For this reason, page one of search results is where you want to be! How can you even be considered as an option if you don’t show up as a top result? 

Appearing on or around page one of that Google search is imperative to growing visibility for your school. But how is this done? The answer is SEO, or search engine optimization. 

School
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The Benefits of SEO

How To Be The Best In The Class

A well-made website isn’t always enough to bring parents and students to your academic institution. You want to be front and center on Google when people are looking for a new school to attend. Your website may be helpful and active, but that doesn’t necessarily mean it’s going to appear on page one of Google. A front-page appearance legitimizes your website, and you’re seen as a top option to parents and students.

How often do you scroll to page two or three when looking for a reputable website? For most people, it’s hardly ever. The results on page one are the options that families are most likely to go with, so you need to be among them. Focusing on SEO provides plenty of benefits, from increased visibility to credibility to website traffic. Every new website visitor is a new opportunity to promote your outstanding educational facility.

There are many methods to increase your website’s online visibility. Below are two of the most effective ways, which we use to put your website on the map.

How We Utilize SEO For You

Our A+ Methods

01
01
Creating Linkable Content

Crafting content that is purposeful and engaging not only solidifies you as an authority to customers but attracts natural links from other sites.

02
02
Generating Authoritative Backlinks

We supplement the organic links you receive with expertly crafted outreach to authoritative sites, resulting in relevant and meaningful backlinks.

How To Take Charge Of Your SEO

How To Take Charge of Your SEO

Get Social

Create social media pages where you can share information about your school, curriculum, and student life.

Share Important Information

Make sure all necessary information, such as your academic calendar, phone number, address, email, and tuition, are all clearly listed on your website.

Stay In Contact

Make it as easy as possible for parents to contact you via your website.

Introduce Yourself

Familiarity creates trust, and that’s exactly what parents want before they choose a school to send their children to. Include information about your principal, teachers, and staff so website visitors can get to know them.

Picture Perfect

Fill your site with photos of the school, campus, extracurricular activities, and classrooms.

Get Reviews

Ask parents and students to leave reviews of the school online. Then, share those positive testimonials on your website.

Frequently Asked Questions

You've Got Questions - We've Got Answers

How long does the process take?

We find most orders are complete within two weeks. The faster you are able to publish the article we create, the faster we are able to start building links to it.

What information do I need to provide?

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Can my own content be used instead?

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Where will this content go on my website?

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Will I be the owner of the content?

Yes, you will be the sole owner of any content we create for your site. SoLinkable retains no ownership rights to that content in any way, shape, or form.

What if a backlink get removed?

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What if I'm not happy with the content?

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When can I expect to see returns?

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Still Have Questions?

We'd love to chat if you'd like to learn more about how we can help jump-start your online visibility and performance!