An Introduction To SEO

The Thing About Running A Hobby Shop Or Toy Store Is...

There are plenty of other hobby shops and toy stores out there. And you’re all going after the same type of customer, for the most part: hobbyists and toy enthusiasts on the lookout for great deals and rare finds. But how do you bring them in and keep them from going to the competition?

The answer is your website. More than just a place to promote your hobby shop or toy store online, your website can be an effective tool for driving business. It all has to do with putting your site front and center on search engines, most notably Google.

It’s no longer enough to have friendly employees, a great selection of products, and fair prices. Your business now needs to stand out online in order to stand out in real life. SEO can help make that happen; we’ll show you how.

Hobby Shop & Toy Store
The Benefits of SEO

Gaming The System

SEO stands for “search engine optimization.” It describes the process of tailoring your hobby shop or toy store’s online presence so that it is more favorable to search engines, most notably Google. Because where your business shows up in search results can make a world of difference.

Go ahead, think about the last time you clicked through page after page of Google results as you tried to find what you were looking for. Can’t remember? That’s because most people stick to the first few pages of results when searching. The further you get from page one, the less reliable and relevant the results become.

If your hobby shop or toy store is buried past page five of relevant search results, people probably aren’t going to come across it. That’s why your store needs to appear on or around page one results. We use content creation and blogger outreach, two proven SEO strategies, to help make that happen.

How We Utilize SEO For You

Our Two Winning Ways

01
01
Creating Linkable Content

Crafting content that is purposeful and engaging not only solidifies you as an authority to customers but attracts natural links from other sites.

02
02
Generating Authoritative Backlinks

We supplement the organic links you receive with expertly crafted outreach to authoritative sites, resulting in relevant and meaningful backlinks.

How To Take Charge Of Your SEO

What Can You Do Right Now?

Optimize For Google My Business

As a brick-and-mortar business, you obviously want to show up in searches being made locally. To boost your chances of showing up in local search results, make a Google My Business page. Then, optimize for it by using Google Posts, encouraging customer reviews, and responding to those reviews.

Ensure That Your Name, Address, And Phone Number Are Consistent Online

Consistency is what search engines like to see. As such, important info about your store, including your name, address, and phone number, should be the same across the web. To ensure this, include all three pieces of information as crawable HTML text on your website.

Create Content (We Can Help With This!)

To increase your store’s chances of appearing in searches being made locally, make some local content. This is content that’s relevant to your local community. Consider writing about upcoming events taking place in your area or about other local businesses you’re affiliated with.

Ask Customers To Review Your Business

Customers can help your SEO in a big way by reviewing your business on sites such as Google, Facebook, and Trustpilot. The more good reviews your store has, the more authoritative and trustworthy it looks to search engines and potential customers alike.

Be More Active On Social Media

Go ahead, get social! Being active on social media can have a direct impact on your business’ SEO. Consider posting stuff like pictures of new or rare items, and about sales and promotions. Your followers will enjoy the additional content too.

Get Backlinks (We Can Help With This Too!)

Want to improve your site’s search rankings? Then you’re going to need backlinks, and lots of them. Try reaching out to fellow local businesses that you’ve been in contact with before.

Frequently Asked Questions

You've Got Questions - We've Got Answers

How long does the process take?

We find most orders are complete within two weeks. The faster you are able to publish the article we create, the faster we are able to start building links to it.

What information do I need to provide?

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Can my own content be used instead?

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Where will this content go on my website?

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Will I be the owner of the content?

Yes, you will be the sole owner of any content we create for your site. SoLinkable retains no ownership rights to that content in any way, shape, or form.

What if a backlink get removed?

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What if I'm not happy with the content?

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When can I expect to see returns?

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Still Have Questions?

We'd love to chat if you'd like to learn more about how we can help jump-start your online visibility and performance!