An Introduction To SEO

The Thing About Running A Home Appliance Store Is…

You’re not the only home appliance store out there. Far from it, in fact. And you’re all competing for the same business: homeowners wanting to upgrade their old appliances without breaking the bank.

Now, you might be the best home appliance store around, with knowledgeable employees, a wide selection, and fair prices. But, unfortunately, none of that matters if customers aren’t coming through the door in the first place.

If you want to bring in more customers, improving your website’s SEO is a good place to start. SEO, or search engine optimization, can help your website stand out from the competition by ranking it higher in relevant search engine results.

Home Appliance Store
Home Appliance Store
The Benefits of SEO

Make Your Business Top Of The Line

Where your business shows up on search engines matters a lot, especially on Google. Think about it. When was the last time you went to page 10 of Google to find something you were looking for? Probably not in awhile, if hardly ever. That’s because search engine results typically become less reliable and less relevant the further you get from page one.

People mainly stick to the first few pages of results when searching, so that’s where your home appliance store needs to appear. If not, you’re less likely to be seen by potential customers. We use content creation and blogger outreach, two proven SEO strategies, to help get your website in front of more people.

How We Utilize SEO For You

We’ve Got Just What You Need

01
01
Creating Linkable Content

Crafting content that is purposeful and engaging not only solidifies you as an authority to customers but attracts natural links from other sites.

02
02
Generating Authoritative Backlinks

We supplement the organic links you receive with expertly crafted outreach to authoritative sites, resulting in relevant and meaningful backlinks.

How To Take Charge Of Your SEO

What Can You Do Right Now?

Optimize For Google My Business

If you want to show up in local searches, you need a Google My Business page. And if you want to rank well, you need to do some optimization. Some things you can do to optimize for Google My Business include using Google Posts, encouraging customer reviews, and responding to those reviews.

Add Location Pages To Your Website

Does your business have multiple brick-and-mortar locations? If so, create a location page for each one. These pages should include important information like name, address, phone number, and hours of operation.

Create Local Content (We Can Help With This!)

You might think that it’s best to write content that appeals to a wide audience. Actually, that’s not the case when it comes to local SEO. To rank well in local searches, write content that’s relevant to your local community.

Ensure That Your Name, Address, And Phone Number Are Consistent Online

Google likes consistency. To help keep your name, address, and phone number; or NAP, for short; consistent across the web, include all three pieces of information as crawlable HTML text on your site.

Ask Loyal Customers To Review Your Business

Reviews are one of the most significant trust indicators for a business. So, obviously, you can never have too many good reviews. Reach out to some of your most loyal customers and ask them to review your business on sites such as Google, Facebook, and Trustpilot.

Get Backlinks (We Can Help With This Too!)

Want to improve your site’s search rankings? Then you’re going to need backlinks, and lots of them. Reaching out to fellow local businesses is a good place to start.

Frequently Asked Questions

You've Got Questions - We've Got Answers

How long does the process take?

We find most orders are complete within two weeks. The faster you are able to publish the article we create, the faster we are able to start building links to it.

What information do I need to provide?

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Can my own content be used instead?

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Where will this content go on my website?

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Will I be the owner of the content?

Yes, you will be the sole owner of any content we create for your site. SoLinkable retains no ownership rights to that content in any way, shape, or form.

What if a backlink get removed?

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What if I'm not happy with the content?

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When can I expect to see returns?

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Still Have Questions?

We'd love to chat if you'd like to learn more about how we can help jump-start your online visibility and performance!