An Introduction To SEO

Opening Statements

Let’s face it: There’s a lot of competition in the field of law. With so many competitors out there, you need to do something to put your name above everyone else’s.

The easiest way to do that? Search engine optimization. These practices will literally put your name above the rest on search engine results. It will also make your website look more credible and professional. 

It’s important that potential clients know your specialties, pivotal cases you’ve won, and any other distinguishing information about yourself and your law office. Your website is a great place to show all that off.

Law Firm
Law Firm
The Benefits of SEO

Unobjectionable Benefits

Besides in-person references, the Internet is an excellent place for you to market your law office. Most people like to be able to find as much information through their own searches. If your website is easy to read and full of the essential information, you’re already a step in the right direction. 

Local clients are valuable, but relevant clients, with cases similar to ones you’ve previously dealt with, can be even more valuable. It’s important that you’re reaching the right potential clients. You want to be able to rank on Google’s search results page when someone searches relevant phrases such as “lawyers near me,” or phrases that mention your specific areas of expertise.

How We Utilize SEO For You

Let's Lay Down The Law

01
01
Creating Linkable Content

Crafting content that is purposeful and engaging not only solidifies you as an authority to customers but attracts natural links from other sites.

02
02
Generating Authoritative Backlinks

We supplement the organic links you receive with expertly crafted outreach to authoritative sites, resulting in relevant and meaningful backlinks.

How To Take Charge Of Your SEO

What Can You Do Right Now?

Make Sure Your Google My Business Information Is Accurate

This information includes your business' address, hours, and website.

Maintain A Social Media Presence

You should have a social media presence, whether that be Facebook, Instagram, or Twitter account.

Update Your Website

Make sure your website looks modern and professional. It's important that your website leaves a good first impression.

Add A Press Section To Your Website

Include articles where you or your law firm are mentioned, or cases in which you prevailed. This way, clients can get a sense in where your specialties lie.

Add Informative Articles

Legal advice is often needed and hard to come by. Are there complicated forms that you can write an article on how to fill out? Add some informative articles to your website to position yourself as an authority.

Establish A Network Of References

LinkedIn is a great resource for maintaining connections and growing a network. It's good to stay connected to other lawyers to be able to refer clients should you need to.

Frequently Asked Questions

You've Got Questions - We've Got Answers

How long does the process take?

We find most orders are complete within two weeks. The faster you are able to publish the article we create, the faster we are able to start building links to it.

What information do I need to provide?

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Can my own content be used instead?

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Where will this content go on my website?

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Will I be the owner of the content?

Yes, you will be the sole owner of any content we create for your site. SoLinkable retains no ownership rights to that content in any way, shape, or form.

What if a backlink get removed?

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What if I'm not happy with the content?

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When can I expect to see returns?

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Still Have Questions?

We'd love to chat if you'd like to learn more about how we can help jump-start your online visibility and performance!