An Introduction To SEO

The Thing About Running A Music Store Is…

You’re not the only music store out there. Far from it, in fact. And you’re all competing for the same business: musicians looking to amp up their collection of gear.

But you already knew that. What you might not have known, though, is that your website can be an effective instrument for bringing in new customers. It all has to do with taking center stage on search engines, such as Google.

It’s no longer enough to have friendly, knowledgeable employees, a great selection of gear, and fair prices. Your business needs to stand out online in order to stand out in real life. SEO can help make that happen.

Music Store
Music Store
The Benefits of SEO

Stand Out In The Mix

SEO stands for “search engine optimization.” It’s basically the process of tailoring your business’ online presence so that it is more favorable to search engines, particularly Google. Because where your business shows up in search results can make a big difference.

Think about it. When was the last time you clicked through page after page of Google results trying to find what you were looking for? Probably not in awhile. Search results typically become less reliable and relevant the further you get from page one, so why bother?

Like you, most people stick to the first few pages of results when searching, so that’s where your music store needs to appear. If not, potential customers are less likely to find you. We use content creation and blogger outreach, two proven SEO strategies, to help get your music store’s website in front of more people.

How We Utilize SEO For You

We’ll Make Beautiful Music Together

01
01
Creating Linkable Content

Crafting content that is purposeful and engaging not only solidifies you as an authority to customers but attracts natural links from other sites.

02
02
Generating Authoritative Backlinks

We supplement the organic links you receive with expertly crafted outreach to authoritative sites, resulting in relevant and meaningful backlinks.

How To Take Charge Of Your SEO

What Can You Do Right Now?

Optimize For Google My Business

As a brick-and-mortar business, you want to show up in searches being made locally. To increase your chances of appearing in local search results, create a Google My Business page. Then, optimize for it by using Google Posts, encouraging customer reviews, and responding to those reviews.

Ensure That Your Name, Address, And Phone Number Are Consistent Online

When it comes to SEO, consistency is key. That’s why important info, such as your name, address, and phone number, should be the same across the web. To help with this, include all three pieces of information as crawable HTML text on your site.

Create Local Content (We Can Help With This!)

When people write songs, they typically want it to appeal to a wide audience. The same usually goes for website content, but not always! There’s also value in creating content that’s only relevant to your local community. This kind of content can help you appear in local searches.

Add Location Pages To Your Website

Does your business consist of more than one brick-and-mortar music store? If so, create location pages for each of the stores on your website. These pages should include stuff like your name, address, phone number, hours of operation, and maybe even some photos.

Be More Active On Social Media

Go ahead, get social! The more active you are on social media, the more authoritative your business looks to potential customers and search engines alike. Tell people about sales, post pictures of new gear, etc.

Get Backlinks (We Can Help With This Too!)

Want to improve your site’s search rankings? Then you’re going to need backlinks, and lots of them. Try reaching out to fellow local businesses, such as music venues and record stores.

Frequently Asked Questions

You've Got Questions - We've Got Answers

How long does the process take?

We find most orders are complete within two weeks. The faster you are able to publish the article we create, the faster we are able to start building links to it.

What information do I need to provide?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus cursus venenatis ligula quis finibus. Sed vel risus nec risus luctus accumsan. Fusce egestas, ipsum interdum.

Can my own content be used instead?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus cursus venenatis ligula quis finibus. Sed vel risus nec risus luctus accumsan. Fusce egestas, ipsum interdum.

Where will this content go on my website?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus cursus venenatis ligula quis finibus. Sed vel risus nec risus luctus accumsan. Fusce egestas, ipsum interdum.

Will I be the owner of the content?

Yes, you will be the sole owner of any content we create for your site. SoLinkable retains no ownership rights to that content in any way, shape, or form.

What if a backlink get removed?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus cursus venenatis ligula quis finibus. Sed vel risus nec risus luctus accumsan. Fusce egestas, ipsum interdum.

What if I'm not happy with the content?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus cursus venenatis ligula quis finibus. Sed vel risus nec risus luctus accumsan. Fusce egestas, ipsum interdum.

When can I expect to see returns?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus cursus venenatis ligula quis finibus. Sed vel risus nec risus luctus accumsan. Fusce egestas, ipsum interdum.

Still Have Questions?

We'd love to chat if you'd like to learn more about how we can help jump-start your online visibility and performance!