An Introduction To SEO

The Thing About Running A Pet Store Is…

There are many other pet stores out there, both big and small. And you’re all competing for the same business: pet owners who want nothing but the best for their furry friends. 

You might be the best pet store around, with friendly employees, a wide selection, and fair prices, but that simply doesn’t matter if people aren’t coming through the door. Fortunately, your website can be one of the most effective tools in helping you attract new customers.

Most competing pet stores have websites too, however, with more being made every day. That means your pet store’s website is one of many. So, how do you make your website stand out from the competition? The answer is SEO, or search engine optimization.

Pet Store
Pet Store
The Benefits of SEO

Make Your Business Best In Show

If you think setting yourself apart from other pet stores is tough, you’re probably wondering how you’ll ever get your website noticed. It’s easier than you might think, actually. As long as you understand SEO as well as we do, that is.

The reason why you should improve your website’s SEO is because it can be the difference between your website coming up on page five or page one of relevant Google search results. Think about it: When was the last time you went past page seven or so of Google when you were searching for something? Probably not in a while. If you want to drive meaningful traffic to your site, you need to harness the power of SEO. We’ll show you how.

How We Utilize SEO For You

We Know All The Right Tricks

01
01
Creating Linkable Content

Crafting content that is purposeful and engaging not only solidifies you as an authority to customers but attracts natural links from other sites.

02
02
Generating Authoritative Backlinks

We supplement the organic links you receive with expertly crafted outreach to authoritative sites, resulting in relevant and meaningful backlinks.

How To Take Charge Of Your SEO

What Can You Do Right Now?

Optimize For Google My Business

If you want to show up in local searches, you need a Google My Business page. If you want to rank well, you need to do some optimization. Some things you can do to optimize for Google My Business include using Google Posts, encouraging customer reviews, and responding to those reviews.

Engage On Social Media And Add Posts To Google My Business

Social media matters to Google. That’s why it’s important to maintain an active presence across all of your social channels, including Google My Business.

Create Content (We Can Help With This!)

While it’s important to create content that appeals to a broad audience, it’s equally as important to create content that’s relevant to your local community. This kind of content makes your site more likely to appear in local searches.

Add Location Pages To Your Website

This tip only applies if you have multiple brick-and-mortar locations. If you do, create a location page for each one. These pages should include important information like your name, address, phone number, and hours of operation.

Ask Loyal Customers To Review Your Business

Reviews are one of the most important trust indicators for a business. If your pet store could use more positive reviews on sites such as Google, Facebook, and Trustpilot, consider contacting your most loyal customers and asking them to write some reviews.

Get Backlinks (We Can Help With This Too!)

Google has made it clear that backlinks are one of, if not the most, important factors in improving your site’s search ranking. The reason being that backlinks aren’t necessarily easy to get. So get creative! Reaching out to fellow local businesses is a good place to start.

Frequently Asked Questions

You've Got Questions - We've Got Answers

How long does the process take?

We find most orders are complete within two weeks. The faster you are able to publish the article we create, the faster we are able to start building links to it.

What information do I need to provide?

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Can my own content be used instead?

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Where will this content go on my website?

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Will I be the owner of the content?

Yes, you will be the sole owner of any content we create for your site. SoLinkable retains no ownership rights to that content in any way, shape, or form.

What if a backlink get removed?

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What if I'm not happy with the content?

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When can I expect to see returns?

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Still Have Questions?

We'd love to chat if you'd like to learn more about how we can help jump-start your online visibility and performance!