An Introduction To SEO

The Thing About Being A Photographer Is…

There are lots of other photographers out there. And you’re all competing for the same business. But you already knew that. If you’re a photographer, having a website for your business is pretty much required. That’s why the Internet is full of sites for photography businesses, and why more are being made every day.

With so much competition to cut through, you’re probably wondering what you can do to make your website stand out so potential clients can find you. The answer? Search engine optimization, or SEO.

If you’re looking to improve your site’s SEO, you’ve come to the right place. Just like you know your way around a camera, we know SEO. That’s why you should let us give your site’s SEO the boost it needs. We do this through both blogger outreach and content creation.

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The Benefits of SEO

Getting Your Site Ready For Its Close-Up

Since you’re a photographer, we’ll put this in terms you’re familiar with. Think of Google as the camera and your business’ site the subject. The closer your site gets to appearing on page one of relevant Google searches, the more “in focus” it becomes. Appearing on or around page one of Google searches is important because it puts you in front of potential clients who might not have found you otherwise.

So, how do you get your site to start appearing higher in Google search results? There are a multitude of ways to go about this, but two of the most impactful ways are blogger outreach and content creation.

Blogger outreach is the process of reaching out to blogs relevant to your industry. The reason behind doing this is to encourage these blogs to link to your site. This creates a backlink, and the more backlinks your site has, the more authoritative it looks to Google.

Content creation, on the other hand, is exactly what it sounds like: creating content, such as blog posts, articles, etc., so that your site has more to offer. Because, really, what’s a site without content? Content can help your site rank higher on Google, gives website visitors something to read, and more.

How We Utilize SEO For You

We Put Your Blog Into Focus

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Creating Linkable Content

Crafting content that is purposeful and engaging not only solidifies you as an authority to customers but attracts natural links from other sites.

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Generating Authoritative Backlinks

We supplement the organic links you receive with expertly crafted outreach to authoritative sites, resulting in relevant and meaningful backlinks.

How To Take Charge Of Your SEO

What Can You Do Right Now?

Optimize For Google My Business

If you want to show up in local searches, you need a Google My Business page. And if you want to rank well, you need to do some optimization. Some things you can do to optimize for Google My Business include using Google Posts, encouraging customer reviews, and responding to those reviews.

Improve Your Internal Linking Structure

The way the links on your blog are structured matter for a number of reasons. The most obvious reason is that a well-structured blog is easier for visitors to navigate. It’s easier for search engines to crawl too, which can have a direct impact on your search result rankings.

Create Content (We Can Help With This!)

Not all of the content on your site needs to appeal to the Internet at large. You should actually consider creating content that is primarily relevant to your local community. This is because local content can help your site rank well in searches being made locally.

Engage On Social Media And Add Posts To Google My Business

As a photographer, you probably spend a lot of time interacting with people. That should also be the case online across all of your social channels. By engaging with your followers and posting regularly, you’ll positively impact your site’s SEO.

Make Sure Your Website Is Mobile-Friendly

Did you know that nine out of 10 smartphone users conduct local searches on their devices? That’s why it’s important to make sure that smartphone users are able to navigate your site just as easily as those visiting on desktop.

Get Backlinks (We Can Help With This Too!)

Backlinks matter, plain and simple. Google likes them because they aren’t all that easy to get. And since Google likes them, backlinks play a major role in ranking well in searches. We have plenty of experience creating backlinks, so consider letting us help give your backlink profile the boost it needs.

Frequently Asked Questions

You've Got Questions - We've Got Answers

How long does the process take?

We find most orders are complete within two weeks. The faster you are able to publish the article we create, the faster we are able to start building links to it.

What information do I need to provide?

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Can my own content be used instead?

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Where will this content go on my website?

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Will I be the owner of the content?

Yes, you will be the sole owner of any content we create for your site. SoLinkable retains no ownership rights to that content in any way, shape, or form.

What if a backlink get removed?

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What if I'm not happy with the content?

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When can I expect to see returns?

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Still Have Questions?

We'd love to chat if you'd like to learn more about how we can help jump-start your online visibility and performance!