An Introduction To SEO

The Thing About Race Tracks Is…

They might seem few and far between nowadays, but there are still plenty of race tracks out there. That means your race track has to do whatever it can to stand out. If not, you risk falling behind some of the other race tracks in your area. And in a race, falling behind is the last thing you want to do.

You might think your race track is the best around, and maybe it is. But unfortunately that doesn’t matter if people aren’t showing up. Believe it or not, your website can play a big part in filling the stands at your race track. All it takes is some search engine optimization, or SEO.

Race Track
Race Track
The Benefits of SEO

Race To The Top

Where your race track shows up in search engine results matters a lot, especially on Google. Think about it like the results of a race. The closer you are to first place, the better. That’s because those results are typically seen as being more reliable and relevant.

Since people mainly stick to the first couple pages of results when searching, that’s where your race track needs to appear. If not, you might be missing out on potential spectators who’d like nothing more than to spend a day watching races at your track. We use content creation and blogger outreach, two proven SEO strategies, to help get your track’s website in front of more people.

How We Utilize SEO For You

We’re Your SEO Pit Crew

01
01
Creating Linkable Content

Crafting content that is purposeful and engaging not only solidifies you as an authority to customers but attracts natural links from other sites.

02
02
Generating Authoritative Backlinks

We supplement the organic links you receive with expertly crafted outreach to authoritative sites, resulting in relevant and meaningful backlinks.

How To Take Charge Of Your SEO

What Can You Do Right Now?

Make Sure Your Website Is Mobile-Friendly

More people are using their smartphones to search than ever before. That means your race track’s website needs to work just as well on a smartphone as it does on a computer. Do some testing to see if there’s anything about your site that might drive smartphone users away.

Improve Your Internal Linking Structure

In addition to testing how well your site works on mobile devices, think of how you could improve the way the pages of your site are linked together. A well-structured site is easier for visitors to navigate. It’s also easier for search engines to crawl, which can have a direct impact on your search result rankings.

Create Local Content (We Can Help With This!)

If your site could use more content, consider writing some content that’s relevant to your local community. This kind of content can help you appear in local searches, which are important since people in your area are obviously more likely to attend an event.

Optimize For Google My Business

Optimizing for Google My Business can help your race track appear more predominantly in local searches. If you don’t have a Google My Business page yet, make one. Then, optimize for it by using Google Posts, encouraging reviews, and responding to those reviews.

Be More Active On Social Media

Go ahead, get social! Posting photos and videos of cool cars and exciting races on social media is one of the best ways to grab people’s attention. Being active on social media also makes your race track look more authoritative and legitimate.

Get Backlinks (We Can Help With This Too!)

To improve your site’s search rankings, you’re going to need backlinks, and lots of them. Not sure where to start? Try reaching out to local businesses related to your niche, such as auto parts stores and auto mechanics.

Frequently Asked Questions

You've Got Questions - We've Got Answers

How long does the process take?

We find most orders are complete within two weeks. The faster you are able to publish the article we create, the faster we are able to start building links to it.

What information do I need to provide?

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Can my own content be used instead?

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Where will this content go on my website?

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Will I be the owner of the content?

Yes, you will be the sole owner of any content we create for your site. SoLinkable retains no ownership rights to that content in any way, shape, or form.

What if a backlink get removed?

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What if I'm not happy with the content?

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When can I expect to see returns?

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Still Have Questions?

We'd love to chat if you'd like to learn more about how we can help jump-start your online visibility and performance!