An Introduction To SEO

The Thing About Running A Speciality Food Store Is...

You’re not the only food store out there. Far from it, in fact. There are food stores big and small all over the country, from supermarket chains to independent ones like yours. And you’re all competing for the same business: shoppers in search of quality ingredients at fair prices.

But you already knew that. You’re the one in the food retail industry, after all. What you might not have known, however, is that your specialty food store’s website can be the secret ingredient you need to bring in new customers. But first, your website needs to start ranking well on search engines, such as Google.

It doesn’t matter what kind of specialty food store you run. From seafood stores to butcher shops, your business needs to stand out online in order to stand out in real life. SEO can help make that happen; we’ll show you how.

Specialty Food Store
Specialty Food Store
The Benefits of SEO

The Secret Ingredient For Online Success

SEO is short for “search engine optimization.” It refers to the process of tailoring your store’s online presence to better meet the standards of search engines, particularly Google’s. Because where your business shows up in search results can make a world of difference.

For example, when was the last time you went through page after page of Google results trying to find what you were looking for? Probably not recently. That’s because search results typically become less reliable and relevant the further you get from page one. 

Since that’s the case, you can assume most people won’t be coming across your business unless it shows up on or around page one of relevant search results. We use content creation and blogger outreach, two proven strategies, to help get you there.

How We Utilize SEO For You

Two Ways We Cook Up Results

01
01
Creating Linkable Content

Crafting content that is purposeful and engaging not only solidifies you as an authority to customers but attracts natural links from other sites.

02
02
Generating Authoritative Backlinks

We supplement the organic links you receive with expertly crafted outreach to authoritative sites, resulting in relevant and meaningful backlinks.

How To Take Charge Of Your SEO

What Can You Do Right Now?

Ensure That Your Name, Address, And Phone Number Are Consistent Online

Consistency and SEO go hand in hand because that’s what search engines like to see. This is why important info about your store, such as your name, address, and phone number, should be the same across the web. To better ensure this, include all three pieces of information as crawable HTML text on your website.

Add Location Pages To Your Website

If your business consists of more than one brick-and-mortar location, you should add location pages to your website. These pages should include stuff like your name, address, phone number, hours of operation, and maybe even some photos. Make one for each separate location.

Create Content (We Can Help With This!)

To increase your chances of showing up in searches being made locally, create some local content. This is content that’s specifically relevant to your local community. Consider writing about events taking place in your area or about other local businesses you’re affiliated with.

Optimize For Google My Business

Optimizing for Google My Business can help your specialty food store appear more predominantly in local searches. If you don’t have a Google My Business page yet, make one. Then, optimize for it by using Google Posts, encouraging reviews, and responding to those reviews.

Ask Customers To Review Your Business

In addition to encouraging customers to review your store on Google, ask them to review you on sites like Facebook and Trustpilot as well. The more good reviews your store has across the web, the more authoritative and trustworthy it looks to search engines and potential customers alike.

Get Backlinks (We Can Help With This Too!)

Want to improve your site’s search rankings in a big way? Then you’re going to need backlinks, and lots of them. Try reaching out to fellow local businesses, such as shops and restaurants.

Frequently Asked Questions

You've Got Questions - We've Got Answers

How long does the process take?

We find most orders are complete within two weeks. The faster you are able to publish the article we create, the faster we are able to start building links to it.

What information do I need to provide?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus cursus venenatis ligula quis finibus. Sed vel risus nec risus luctus accumsan. Fusce egestas, ipsum interdum.

Can my own content be used instead?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus cursus venenatis ligula quis finibus. Sed vel risus nec risus luctus accumsan. Fusce egestas, ipsum interdum.

Where will this content go on my website?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus cursus venenatis ligula quis finibus. Sed vel risus nec risus luctus accumsan. Fusce egestas, ipsum interdum.

Will I be the owner of the content?

Yes, you will be the sole owner of any content we create for your site. SoLinkable retains no ownership rights to that content in any way, shape, or form.

What if a backlink get removed?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus cursus venenatis ligula quis finibus. Sed vel risus nec risus luctus accumsan. Fusce egestas, ipsum interdum.

What if I'm not happy with the content?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus cursus venenatis ligula quis finibus. Sed vel risus nec risus luctus accumsan. Fusce egestas, ipsum interdum.

When can I expect to see returns?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus cursus venenatis ligula quis finibus. Sed vel risus nec risus luctus accumsan. Fusce egestas, ipsum interdum.

Still Have Questions?

We'd love to chat if you'd like to learn more about how we can help jump-start your online visibility and performance!